Articles Tagged with ''functional beverages''

Experts share that automation has improved efficiency, consistency and scalability within the beverage industry. 

OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

CELSIUS HYDRATION offers a hydrating solution, formulated with a blend of magnesium, potassium and sodium — making the product a great addition to fitness and daily routines and to help active people feel their best, the company says. 

Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings. 

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles. 

Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment. 

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.