Articles Tagged with ''functional beverages''

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

Government regulations and shifting consumer preferences are influencing the beverage colors market. 

Sunstone Winery announced the launch of SOLIS, a groundbreaking functional mushroom beverage to usher in a new era of wellness-focused refreshment, it says.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model.