Articles Tagged with ''functional beverages''

With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says. 

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

In time for summer, Pressed Juicery announced the nationwide launch of Wellness Refreshers, a sparkling, functional beverage line made fresh in-store. 

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 

Purchase N.Y-based PepsiCo announced that it has closed the acquisition of poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes a performance-based earnout contingent on achieving certain performance metrics.

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.