Articles Tagged with ''functional beverages''

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.

With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says. 

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.