Articles Tagged with ''functional beverages''

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.

As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.

Liquid I.V. is delivering on sustainability through a number of initiatives.

REBBL announced the expansion of its Protein Beverage line to include five new flavored beverages made with 100% organic, plant-powered and functional ingredients.

REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.