Articles Tagged with ''functional beverages''

Whether hot, iced, cold brew, nitro, ground or in pods, coffee and RTD coffee are “brewing up” expanding drinking opportunities in a hot market.

For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.

As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.

Co-founded by beverage entrepreneurs Ben Goodwin and David Lester, OLIPOP is a functional low-calorie, low-sugar beverage that combines the benefits of prebiotics, plant fiber and botanicals in a “New Kind of Soda” that promotes digestive health.

The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.

Emeryville, Calif.-based REBBL, a plant-based functional beverage brand founded to make a positive social impact and uphold human rights, is making health-conscious soda and a functional coffee solution with the launch of two new product lines: REBBL POP, a sparkling functional soda, and REBBL Stacked Coffee, a plant-powered cold-brew with additional health benefits.

LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.

The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. 

Data shows that more consumers value clean-label ingredients for beverages. However, sourcing these ingredients as well as producing clear labeling surrounding a vague “clean label” definition are among challenges beverage brands face.