Articles Tagged with ''functional beverages''

The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. 

Data shows that more consumers value clean-label ingredients for beverages. However, sourcing these ingredients as well as producing clear labeling surrounding a vague “clean label” definition are among challenges beverage brands face.

Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.

Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.

Functional carbonated soft drink brand OLIPOP released a new limited-edition flavor: Orange Cream.

Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

WTRMLN WTR, a brand of Caribe Juice Inc., released new functional blends. 

In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.