Articles Tagged with ''functional beverages''

Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says. 

+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says. 

Summer is in full swing and consumers are looking to cool off with some refreshing beverages. However, they still need that morning pick-me-up. To satisfy both need states, iced coffee releases continue to light up the shelves, and the readers of Beverage Industry agree.

Thomas Jefferson was quoted as saying, “Coffee — the favorite drink of the civilized world.” Today, coffee remains a favorite beverage and flavor in the United States. As such, beverage-makers are using the flavor within a plethora of categories, including ready-to-drink (RTD) coffees, spirits and craft beers.

When Albert Einstein died in 1955, Thomas Harvey, a pathologist at the hospital where the famous inventor died, was so curious about the brilliance of Einstein’s brain that he stole it for his own studies.