Articles Tagged with ''functional beverages''

Not too long ago, a discussion about how much fiber and protein each of us on the editorial staff actually consumes led to what we now have dubbed The Fiber-Protein Challenge.

Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 

As a new mom, I have learned to embrace the phrase multi-tasking. I did not think that I would have perfected the morning ritual of singing “Pop Goes the Weasel,” applying makeup and rocking a baby at the same time, but I have. Although beverage-makers don’t need to include nursery rhymes in their product formulations, they are doing their own type of multi-tasking.

Pre-Socratic Greek philosopher Heraclitus said “The only thing that is constant is change.” Applicable to nearly all walks of life, the consumer packaged goods market has come to embody this quote as the market welcomes a number of new products, brands and even categories.

Chicago-based Euromonitor International reports that global soft drink, also referred to as non-alcohol, volumes grew by just more than 3 percent in 2014, while value sales grew by more than 6 percent to reach $867.4 billion. 

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.

Bump Water is adding two flavors to its lineup of prenatal waters. The newest flavors, Strawberry Lemonade and Pomegranate Mixed Berry Lite, feature the same ingredient composition of its counterparts.

KeVita Inc. added another functional beverage lineup to its portfolio.

More than 20,000 attendees from 60-plus countries were in attendance at this year’s National Association of Convenience Stores (NACS) Show, which took place Oct. 7-10 at the Las Vegas Convention Center in Las Vegas.