Articles Tagged with ''functional beverages''

Scrolling through my LinkedIn newsfeed, a post from Chicago-based Mintel caught my eye. “Thirty-four percent of U.S. adults are interested in seeing carbonated soft drinks with added benefits,” the post stated.

Suero Oral added a beverage concentrate packaging size to its portfolio of functional beverages, which already contains 1-liter and 500-ml bottles.

Not too long ago, a discussion about how much fiber and protein each of us on the editorial staff actually consumes led to what we now have dubbed The Fiber-Protein Challenge.

Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 

As a new mom, I have learned to embrace the phrase multi-tasking. I did not think that I would have perfected the morning ritual of singing “Pop Goes the Weasel,” applying makeup and rocking a baby at the same time, but I have. Although beverage-makers don’t need to include nursery rhymes in their product formulations, they are doing their own type of multi-tasking.

Pre-Socratic Greek philosopher Heraclitus said “The only thing that is constant is change.” Applicable to nearly all walks of life, the consumer packaged goods market has come to embody this quote as the market welcomes a number of new products, brands and even categories.

Chicago-based Euromonitor International reports that global soft drink, also referred to as non-alcohol, volumes grew by just more than 3 percent in 2014, while value sales grew by more than 6 percent to reach $867.4 billion. 

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.