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Home » functional beverages

Articles Tagged with ''functional beverages''

Energy drinks

2020 Innovations of the Year

Beverage brands launch new products that they hope will become classics
Barbara Harfmann
December 3, 2020

Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products. 


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vitamin-infused cold-brew shot: Ojai Valley
R&D Feature

Immunity-conscious consumers seek fortified beverages

Consumers seek improved health, on-the-go nutrition
Sarah Graybill
Sarah Graybill
November 30, 2020
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
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KidsLuv
Up Close With

KidsLuv offers nutritious, sustainable drink option for kids

Sarah Graybill
Sarah Graybill
October 23, 2020
Faced with the challenge of providing nutritious food for her kids, mom Ashi Jelinek created KidsLuv, a nutritious, hydration beverage without any unhealthy ingredients, complete with sustainable packaging.
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Caliper Ingredients
Ingredient Spotlight

Functional CBD brings calming effect to waters, teas

Consumer usage of CBD products on upswing
Barbara Harfmann
October 12, 2020

Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.


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Big Easy Bucha

Readers name their favorite beverage of August

Big Easy Shots win monthly poll with nearly quarter of vote
October 6, 2020

As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August. 


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plant-based ingredients
R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality
Sarah Graybill
Sarah Graybill
September 24, 2020
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
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Beverage Beat

Study shows COVID-19 has shifted supplement market

Respondents acceptance of pill supplementation declines, opening opportunities for food, beverage
jessica Jacobsen
Jessica Jacobsen
September 18, 2020
According to a study released by MarketPlace, the pandemic has prompted consumers to turn to supplements to boost immunity.
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Actify

Actify Energy

September 15, 2020

Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.


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Dose Wellness Shots HR

Dose wellness shots

August 28, 2020

Dose, a functional beverages brand, launched a new series of 2-ounce wellness shots.


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Big Easy Bucha

Big Easy Shot

August 26, 2020

Southern kombucha manufacturer Big Easy Bucha launched a line of premium, organic juice shots in 2-ounce bottles.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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