As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.
According to London-based Future Market Insights, floral flavors surpassed global market revenues of $850 million in 2019. Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections.
At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.
Raw Generation, which produces 100 percent raw and vegan daily juices and cleanses, has launched its self-titled Immunity Shots that contain apple, ginger, lemon, turmeric and black pepper.
Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.
As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.