Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.
When it comes to grocery retailing, analysts are seeing how consumers’ desire for better-for-you food and beverages have contributed to the growth of the natural and organic retail channel.
WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018
WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.