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Home » functional beverages

Articles Tagged with ''functional beverages''

POWERADE & POWERADE ULTRA

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.


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FutureCeuticals' REZ is a natural restoration beverage that features glucosamine, turmeric, antioxidants, electrolytes, and vitamins and minerals.

Antioxidants deliver health attributes in convenient form

Dark berries, fruits and extracts popular sources for antioxidants in beverages
jessica Jacobsen
Jessica Jacobsen
January 17, 2020
One of the ways in which consumers are finding a way to incorporate healthy convenience is through the use of antioxidants.
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AQUA KEFIR, a line of sparkling probiotic beverages.

New product development addresses numerous functional beverage trends

Experts anticipate increased fortification with digestive-, cognitive-supporting ingredients
jessica Jacobsen
Jessica Jacobsen
January 15, 2020
With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.
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What beverage trends will be hot in 2020?

Blueberry named flavor of the year
Barbara Harfmann
January 14, 2020
To find out what 2020 holds for the beverage industry, a few market research firms weighed in on their upcoming top trends and predictions.
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Orange juice with Vitamin C.

Uptick in beverages fortified with vitamins and minerals

Enhanced waters offer new potential for fortification
Barbara Harfmann
December 17, 2019
Vitamins and minerals are helping to give beverages a competitive, nutritional edge.
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2019 Beverage Innovations of the Year

2019 Beverage Innovations of the Year

Brands tap into health and wellness, convenience trends
jessica Jacobsen
Jessica Jacobsen
December 6, 2019

The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers.


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Good Culture Wellness Shots

Good Culture launches digestive health shots

Wellness Probiotic Gut Shots amalgam kefir, functional ingredients
November 12, 2019

Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.


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Pop and Bottle

Pop & Bottle – The Supers

October 25, 2019

Pop & Bottle announced the launch of its new line of functional oat milk lattes: The Supers. 


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Consumers on the hunt for functional beverages with less sugar

Cannabis beverages create buzz in the marketplace
Barbara Harfmann
October 24, 2019
Nutrition that supports both physical and emotional well-being is thriving.
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Avery Dennison Label and Packaging Materials announced the expansion of its Rapid-Roll portfolio.

Avery Dennison rolls out Rapid-Roll portfolio with stand-up pouches, new shrink film

Pentalabel Eklipse shrink film designed for functional RTD beverages
October 15, 2019
The additions are part of a broader strategy to help converters grow their business with innovative and eye-catching packaging formats.
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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