POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.
With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.
The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers.
Wellness Probiotic Gut Shots amalgam kefir, functional ingredients
November 12, 2019
Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.