The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
Company plans to release additional functional coffee blends throughout the year
February 11, 2019
San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.
Although 2018 has come to a close, the readers of Beverage Industry had one more celebration for the calendar year. In Beverage Industry’s annual Readers’ Choice: New Product of the Year poll for 2018, readers selected Stillhouse Black Bourbon as their favorite new product release of the year.
Social media is supercharging conversation and the spread of consumer trends. Shifts in consumer attitude, which typically have evolved over years now can grow and spread within a matter of months. But how as a marketer or innovator can you stave off the competition and stay ahead?
The snowy season is officially underway and the readers of Beverage Industry have shown their continued appreciation for functional beverages. In the Readers’ Choice: New Product of the Month poll for October, the readers selected Boom Boom Energy Drink as their favorite new product.
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.