Articles Tagged with ''functional beverages''

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

Happi’s beverage combine the emerging cannabis category with the already-established seltzer category.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers. 

Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million. 

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.

As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.

Liquid I.V. is delivering on sustainability through a number of initiatives.

REBBL announced the expansion of its Protein Beverage line to include five new flavored beverages made with 100% organic, plant-powered and functional ingredients.