Articles Tagged with ''functional beverages''

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.

As functional beverage and clean label trends continue to rise, experts highlight the impact this is having on the use of high-pressure processing (HPP) technology.

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

Happi’s beverage combine the emerging cannabis category with the already-established seltzer category.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers.