Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.
As more consumers seek beverages that support a healthy lifestyle, experts highlight how functional beverage trends are impacting contract manufacturing.
The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.
CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most.
The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.
With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.
As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.