Articles Tagged with ''functional beverages''

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide.

Experts share that automation has improved efficiency, consistency and scalability within the beverage industry. 

OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

CELSIUS HYDRATION offers a hydrating solution, formulated with a blend of magnesium, potassium and sodium — making the product a great addition to fitness and daily routines and to help active people feel their best, the company says. 

Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings.