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Home » functional beverages

Articles Tagged with ''functional beverages''

Alex Cooper Unwell Hydration.png

Alex Cooper of 'Call Her Daddy' launches hydration beverage

Unwell Hydration is 'your new best friend, with benefits'
Staff Beverage Industry
December 6, 2024

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.



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special report contract manufacturing logo with bottle manufacturing on the background

Co-packing helps advance beverage innovation

Contract manufacturers invest in facilities to support evolving beverage needs
Sabetta-Lauren.jpg
Lauren Sabetta
December 4, 2024

As more consumers seek beverages that support a healthy lifestyle, experts highlight how functional beverage trends are impacting contract manufacturing.


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The plant-based energy beverage company Yerbaé Brands Corp. launched Peachy Mimosa Twist and Raspberry Sorbet earlier this year.

Beverage-makers utilize tea as an ingredient for plethora of reasons

Health and wellness, natural beverage trends contributing to tea usage
Chloe Alverson
Chloe Alverson
November 20, 2024

Various consumer trends, especially health and wellness trends, emphasize desire for tea as an ingredient in beverages. 



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RowdyMermaid_goGood mood soda beveragesodmoodsoda.png

Beverage-makers go beyond hydration, deliver on fortification trends

Better-for-you trends, among others, influence beverage fortification
Chloe Alverson
Chloe Alverson
November 13, 2024

Health considerations have impacted the beverage industry by way of fortified beverages. 


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Getty Images Functional Beverages

Blending functionality with color concepts in beverages

Color choice vital in conveying functional attributes
jessica Jacobsen
Jessica Jacobsen
November 11, 2024

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.


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Performance beverages

Performance beverages expand beyond fitness

Ingredient solutions support consumers’ everyday performance needs
jessica Jacobsen
Jessica Jacobsen
September 30, 2024

Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.


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CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


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pitahaya smoothie

IFT FIRST showcases latest ingredient solutions for beverage-makers

Functionality, flavor exploration influence prototypes
jessica Jacobsen
Jessica Jacobsen
August 19, 2024

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.


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UP Meriden CT HPP Line

High-pressure processing ensures product safety, extended shelf life for beverages

Beverage-makers utilize HPP technology for functional, clean-label products
Chloe Alverson
Chloe Alverson
August 15, 2024

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.


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Empress 1908 Cucumber Lemon

Botanicals and adaptogens offer plethora of potential health benefits for beverages

Beverage-makers turn to botanicals, adaptogens to deliver clean label, functional preferences
Chloe Alverson
Chloe Alverson
August 14, 2024

As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.


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