Articles Tagged with ''functional beverages''

OLIPOP, a functional soda brand, announced the launch of its newest fall flavor: Crisp Apple. 

As consumers are spending less on discretionary items and more on essentials, experts note that mass merchandisers are capitalizing on value, variety and services.

Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.

As functional beverage and clean label trends continue to rise, experts highlight the impact this is having on the use of high-pressure processing (HPP) technology.

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise.