The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers.
Wellness Probiotic Gut Shots amalgam kefir, functional ingredients
November 12, 2019
Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.
As consumers increasingly become in tune with their health, botanical ingredients are straying beyond the beauty industry and moving into the beverage market.
Ready-to-drink sub-segments cold brew, functional in vanguard
September 13, 2019
When analyzing the U.S. coffee market, data shows that the growth of the caffeine-inducing beverage category is being driven by single-serve, convenient segments: ready-to-drink (RTD) and single-cup coffee.