Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.
“Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics. Good Culture is built on the mission to deliver healing foods made with clean ingredients,” said Jesse Merrill, co-founder and chief executive officer, in statement. “As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics. With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”
Good Culture’s gut shots start with a base of pasture-raised kefir that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion for superb wellness, the company says. The 50 billion live and active cultures are what give Good Culture’s kefir its gut-friendly strength. The wellness shots are lightly sweetened with sweet potato juice and coconut sugar, which has a lower glycemic index than cane sugar and contains no synthetic hormones, preservatives, gums, or anything artificial, it says.
Good Culture Wellness Probiotic Gut Shots are available in four varieties:
- Pineapple + Turmeric to support brain function and joint health
- Vanilla + Collagen to strengthen hair, skin, and nails
- Chai + Matcha to create calm, focused energy for mind and body
- Chocolate + Chaga to boost energy and deepen immunity
Packaged in 3.4-ounce bottles, Good Culture’s Wellness Probiotic Gut Shots will be available this month at Whole Foods Market stores nationwide for a suggested retail price of $5.99 for each shot.