Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. 

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. 

Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.

Functional carbonated soft drink brand OLIPOP released a new limited-edition flavor: Orange Cream.

The kombucha market is trending high as consumers seek functional foods and beverages to fulfill a healthier, more tailored lifestyle. The kombucha market is growing at a CAGR of 52 percent from 2016-2020, reports Innova Market Insights.

Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.

Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.

As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.

Anaheim, Calif.-based Wonder Drink Kombucha announced that its newest Prebiotic kombucha line, Prebiotic Plus, will be available at Sprouts this month.

Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.