With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

Wild Tonic, a brand of Jun (made with honey instead of cane sugar, like traditional kombucha), debuted refreshed packaging. The renewed design will be featured on the brand’s 12-ounce glass bottles and slim cans. 

Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry. 

Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.