Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.

Numi Organic Tea introduced a line of daily organic super shots in five varieties: Inflamm Away, Immune Support, Belly Bliss, Mind Tonic and Energy Lift. 

The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.

Natalie’s Orchid Island Juice Co. launched a new line of cold-pressed juices. 

Buddha Teas released its latest product: Golden Milk Powder. 

Hello Beverages LLC launched hellowater mini, a bottled water with zero sugar and a good source of fiber, the company says. 

Stratus Group Beverage launched the latest product in its portfolio: KÖE Organic Kombucha. 

ClueBiotics launched its self-titled prebiotic water.

The Institute of Food Technologists (IFT) saw more than 23,000 attendees from 90 countries come together at IFT18: A Matter of Science + Food.

The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.