Items Tagged with 'digestive health'

GoodBelly, a leader in digestive health, launched its newly reformulated Wellness Shots at Whole Foods Market stores across the United States.

Bragg Live Food Products announced the launch of its newest innovation: Bragg Pineapple Turmeric Apple Cider Vinegar Blend. 

Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.

To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

Beverage brands are leveraging consumer interest in gut health with probiotic and prebiotic offerings. 

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.