Bragg Live Food Products announced the launch of its newest innovation: Bragg Pineapple Turmeric Apple Cider Vinegar Blend. 

The new variety of Apple Cider Vinegar offers a bold, sweet and tangy twist on the iconic original, the company says. 

Crafted with Bragg’s signature organic, raw, unfiltered apple cider vinegar, the Pineapple Turmeric Blend infuses the zesty wellness staple with the tropical brightness of organic pineapple and the earthy, functional benefits of turmeric, a spice widely recognized for its digestive support, the company notes. The result is a unique and delicious way to enjoy all the benefits of apple cider vinegar, including 750 mg of acetic acid in each serving and Bragg’s legendary naturally fermented “Mother” in a flavor-forward formula designed to energize and inspire, it says.

“At Bragg, innovation is rooted in a deep understanding of how today’s consumers define wellness — and, increasingly, that includes products that deliver both function and taste,” said Rona Williams, senior director of strategic innovation at Bragg, in a statement. “According to recent trends, over 70% of consumers say they’re more likely to stick to a wellness routine when it tastes good, and tropical flavors like pineapple are seeing double-digit growth in functional beverages. Our new Pineapple Turmeric ACV Blend meets this moment: a bold, tropical twist on our iconic Apple Cider Vinegar that delivers wellness benefits with a craveable flavor experience.”

Containing 20 calories in each serving and no artificial colors or preservatives, the Bragg Pineapple Turmeric ACV Blend joins Bragg’s lineup of functional favorites, including the Honey, Citrus Ginger, Cranberry Apple and Honey Cayenne ACV Blends.

“We’ve spent over 100 years building trust through products that stand the test of time. That is both our legacy and our lighthouse as a heritage brand,” said Linda Boardman, CEO of Bragg Live Food Products, in a statement. “The launch of our Pineapple Turmeric ACV Blend is more than just flavor innovation; it is reflective of our dynamic understanding of today’s evolving consumer — one that wants personalized wellness that fits his or her life: bold, effective and enjoyable. This new blend delivers the time-tested benefits of Bragg Apple Cider Vinegar with a vibrant twist. It captures our commitment to honoring Bragg’s legacy while innovating with intention for the next generation of wellness seekers.”

Available exclusively on the company website and Amazon, the Bragg Pineapple Turmeric ACV Blend has a suggested retail price of $7.49 for a 16-ounce bottle.

www.bragg.com