Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.
Uncle Matt's Organic Ultimate Shots start with the high-quality juice, using only 100% organically grown fruit that is free from synthetic fertilizers, pesticides and GMOs. The juice is blended with multi-functional organic ingredients and live probiotics for digestion and immune support. The shots are offered in the following varieties:
Ultimate Defense Shot: A concentrated blend of organic orange juice, pineapple, turmeric root, ginger and black pepper, the shot also contains 1 billion live probiotics for the ultimate in immune protection.
Ultimate Immune Shot: A blend of organic orange juice and black elderberry, the immunity-focused shot boasts 1 billion live probiotics.
Ultimate Energy Shot: A vitality shot made from organic orange juice and mango, the shot contains 200 mg of caffeine from coffeeberry extract, plus 1 billion live probiotics.
“As people become more knowledgeable about wellness and ingredients, we've noticed consumers turning to food and beverages in a prescriptive way to address specific lifestyle issues or complaints,” said Susan McLean, vice president of marketing and innovation at Uncle Matt's Organic, in a statement. “Our organic functional juices are what consumers have been turning to for their daily immune support, so it was a natural progression for us to enter into the functional shots category by providing potent formulas and convenient options made from organic and multi-functional ingredients to address things like immune support, gut health and vitality.”
Packaged in 2-ounce bottles, Uncle Matt’s Ultimate Shots have a suggested retail price (SRP) of $3.49-$3.99 for a bottle. At 12-pack of shots has a SRP of $48. The shots are available on https://shop.UncleMatts.com and will be rolling out to select retailers nationwide over the next few months.