Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.

Both flavors are double brewed to remove alcohol and blended with the same ingredients used in Heineken 0.0 to create a balanced fruit flavor, the company says.

“When we introduced Heineken 0.0, we proved that ‘alcohol-free’ and ‘great taste’ can go hand in hand,” said Maggie Timoney, CEO of HEINEKEN USA, in a statement. “Innovation is in our DNA and we see flavors as the next chapter of growth. This subsegment is growing twice as fast as the overall non-alcoholic category; one in three non-alcoholic shoppers also say taste variety is the top reason for their purchase. These new flavors represent the next evolution in our mission to provide even more premium choices for the growing number of people embracing a balanced, social lifestyle.”

Featuring Heineken’s signature subtle malty and fruity beer notes, both brews showcase the brand’s familiar character, now elevated with bold fruit flavors: Heineken 0.0 Cold Pressed Lime delivers a fresh burst of lime and vibrant citrus that’s crisp and smooth, and Nectarine Juniper is tropical and fruity with a hint of floral juniper for a more layered experience with subtle complexity, the company says. 

Heineken 0.0 Cold Pressed Lime and Nectarine Juniper are beginning to roll out on retail shelves across the country, including California, Texas and Florida, it notes.

www.heineken.com