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Beverage NewsBeer

ShimmerGirl pack celebrates Amanda Batula

Loverboy, Vaseline collaborate on specialty pack

By Staff Beverage Industry
Amanda Batula Loverboy Vaseline
(Image courtesy of Unilever)
October 29, 2025

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage for the ultimate glow inside and out, the company says. 

Together with Loverboy, the sparkling tea and premium beverage brand Batula helped launch, Vaseline is debuting limited-edition ShimmerGirl packs available on drinkloverboy.com starting Nov. 6. Vaseline declares it’s Batula’s time to shine with a reimagined four-pack designed for the ultimate glow-up — three cans to sip and one body oil to drip — pairing Loverboy's White Tea Peach Zero-Proof Iced Tea, made with zero sugar, all-natural ingredients and only 10 calories, with one of Vaseline’s Glazed & Glisten Gel Oils.

After debuting this summer, Vaseline’s Glazed & Glisten Gel Oils quickly took over as the “it” product of the season, selling out twice on Amazon and ranking as the No. 1 body-care innovation at Target and Walmart, the company says. Vaseline is keeping the hype alive, proving shimmer season doesn’t stop at summer with Batula, whose fun, confident, and radiant energy perfectly brings ShimmerGirl to life, it adds.

To celebrate the launch, Vaseline and Loverboy are carrying the glow of the Hamptons to the city with a consumer pop-up event at Soft Bar, Brooklyn's buzzy new alcohol-free social space co-founded by Bravo personality Carl Radke, on Nov. 6, where fans can meet Batula and experience the shine of ShimmerGirl in person. The event will feature photo-worthy moments, exclusive merch, and the ShimmerGirl collab pack courtesy of Batula and Vaseline. 

ShimmerGirl packs are available for purchase exclusively on drinkloverboy.com starting Nov. 6.


KEYWORDS: non-alcohol sparkling teas special-edition packaging

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