special-edition packaging - Page 1

ShimmerGirl pack celebrates Amanda Batula

Loverboy, Vaseline collaborate on specialty pack

October 29, 2025

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

OLIPOP debuts SpongeBob SquarePants-inspired flavor

Special-edition Pineapple Paradise celebrates new movie, Roblox game

Staff Beverage Industry

August 5, 2025

The collaboration brings SponeBob’s underwater world to life with five collectible can designs that showcase a beloved graphical expression from the franchise.

Tequila Don Ramón Luis Miguel collection

January 15, 2025

Tequila Don Ramón announced the launch of a special edition tequila collection signed by iconic musical artist and owner of the brand, Luis Miguel.

BOMBAY SAPPHIRE, Basquiat Estate release special-edition bottle

October 28, 2022

BOMBAY SAPPHIRE and the Basquiat Estate revealed the third edition of the brand’s artist designed Special Edition bottle, which pays homage to cultural icon and prolific artist Jean-Michel Basquiat.

Specialty Coca-Cola bottle cap coins released

Collectible coins are legal-tender dollars

December 12, 2017

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.

Heineken brings UCL excitement to U.S. consumers

#ChampionTheMatch campaign brings exclusive content and experiences, special-edition packaging

February 17, 2015

To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.

Salada Tea partners with American Cancer Society for new packaging

Special-edition boxes urge consumers to support the cause

December 16, 2014

Salada Tea has partnered with the American Cancer Society to help the fight against cancer. As part of the partnership, Salada Tea donated $25,000 to the organization and is promoting awareness of its cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products.

Heineken releases city-themed six-pack

New packaging design encourages consumers to explore their cities

July 16, 2014

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.

Packaging News: New label designs help beverages stand out on the shelf

Spin the Bottle wines incorporates animation to interact with consumers

September 16, 2013

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.

Baseball tribute by National Bohemian

May 14, 2012

In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.