Salada Tea partners with American Cancer Society for new packaging
Special-edition boxes urge consumers to support the cause
Salada Tea has partnered with the American Cancer Society to help the fight against cancer. As part of the partnership, Salada Tea donated $25,000 to the organization and is promoting awareness of its cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products. The special-edition boxes, which include information about the American Cancer Society, how to become involved, and how to donate, are available at select retailers nationwide and online. Consumers also could help “brew hope” and encourage cancer research, education and prevention by visiting Salada’s Facebook page and clicking through the “Encourage Prevention. Brew Hope.” app. Salada promised to donate $1 for each consumer who made a pledge through the app from Oct. 27 through Nov. 4, but ended the campaign Oct. 28 because consumers had helped the brand reach its $10,000 goal by the second day. The brand also gave away 10,000 samples of Salada Green Tea to the pledgers.