A new flavor from prebiotic soda brand OLIPOP is taking consumers on a trip to Bikini Bottom. The low-sugar, high fiber soda brand is launching Pineapple Paradise, a special-edition flavor ahead of the upcoming movie, “SpongeBob SquarePants: Search For SquarePants.”

Initially launched online and in-stores, the partnership also entails a treasure hunt, both in real life and in an exclusive in-game adventure on Roblox, it adds.

Pineapple Paradise pays direct homage to SpongeBob’s iconic pineapple home and delivers a sweet and citrusy taste, with ripe pineapple notes and a splash of mandarin, the company states. Even with all fruit flavors, Pineapple Paradise maintains OLIPOP’s commitment to gut-healthy ingredients. The collaboration brings SponeBob’s underwater world to life with five collectible can designs that showcase a beloved graphical expression from the franchise.

The Roblox exclusive in-game experience and real-life treasure hunt takes place in the world of SpongeBob Tower Defense on Roblox. From Aug. 8 at 3 p.m. EST through Aug. 17, Roblox players can collect OLIPOP’s new flavor as an in-game item that helps level up their units, which mirrors the brand’s real-life commitment to supporting gut health, it says.

Roblox players can complete quests, unlock all five exclusive can designs and receive a code for a free four-pack of Pineapple Paradise. Five thousand players will be eligible to claim the reward.

The treasure hunt in real life parallels the Roblox hunt, encouraging both OLIPOP and SpongeBob fans to visit retailers to collect the five unique Pineapple Paradise cans. Beginning Sept. 2, collectors can visit OLIPOP’s website to submit their entries to redeem points for exclusive prizes, including limited-edition merch and even a mini fridge.

Each can of OLIPOP Pineapple Paradise contains 4 grams of sugar, 35 calories and 6 grams of fiber and is made with prebiotics, plant fiber and botanicals to support digestive health. OLIPOP is gluten-free, vegan, paleo-friendly, keto-friendly and non-GMO, it says.