Articles by Staff Beverage Industry

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.

This partnership further solidifies Saint James’ position as a pop-culture reintroduction of the classic beverage, the brand adds.

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 

Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single.

Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.

Odwalla, the juice and smoothie brand founded in 1980, announced a major retail expansion into more than 400 grocery stores.

The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states.