Articles by Staff Beverage Industry

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles. 

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.

As the United States approaches its 250th anniversary, The Coca‑Cola Co. announced plans to commemorate the milestone through a combination of limited-edition packaging.

Keurig Dr Pepper Inc., Burlington, Mass. And Frisco, Texas, and JDE Peet’s N.V., Amsterdam, jointly announced that KDP has acquired 96.22% of the Shares of JDE Peet’s in the Offer. The transaction marks a major milestone in the company’s strategic transformation and long term growth agenda.

The dirty soda-inspired drink from Mountain Dew is available now at retailers nationwide in 20-ounce single bottles and 12-packs of 12-ounce cans, alongside Dirty Mountain Dew Zero Sugar. 

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.