Articles by Staff Beverage Industry

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options. 

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 

The Coca-Cola Co., Atlanta, is expanding retail availability of Mr. Pibb and Mr. Pibb Zero Sugar as well as introducing two new regional flavors: Punchin’ Peach and Thrillin’ Vanilla.

To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.