Boba POPS Pop & Go
Unifying Spirits, creator of Boba POPS, introduced Pop & Go, its first ready-to-drink (RTD) cocktail line.
Each Pop & Go comes in a 12-ounce single-serve cup with a collapsible straw, engineered to preserve the ritual that boba drinkers know best: pick a flavor, punch the straw through the top, and take the first sip, the company says. The popping pearls remain shelf-stable in the finished cocktail through the company’s patented fill process, delivering the brand’s signature burst with no chew and no carbonation, it notes.
Available in four flavors — Hard Strawberry Lemonade, Hard Blueberry Lemonade, Hard Peach Green Tea, and Hard Lychee Black Tea — the 8% ABV Pop & Go contains approximately 275 calories and 29.5 grams of sugar according to average nutritional analysis, lining up with expectations for RTD beverages with higher alcohol contents, the company says.
“Boba POPS has always been about creating a moment, not just a beverage,” said Harmon Rozycki, chief operating officer of Boba POPS, in a statement. “People enjoy visiting their favorite boba shop, choosing a flavor, and the fun of using a boba straw. With Pop & Go, we’re bringing that same interactive experience to the bev-alc space in a way that feels familiar, fun, and uniquely Boba POPS.”
Pop & Go is available in Wisconsin, Virginia and Pennsylvania. Limited online pop-up drops will give consumers in shipping-eligible states early access ahead of a planned national rollout in 2027, the company says.
www.bobapops.com
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
