Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014.
Recognized by Drizly in 2020 as one of the fastest growing canned beverages, Fishers Island Lemonade is made with a dual-spirits base, combining premium vodka, barrel-aged whiskey, lemon and honey. Each of the new spiked lemonade offerings uses the original Fishers Island Lemonade recipe as the foundation for each varietal:
- Fishers Island Spiked Tea is a half-and-half blend of the original spiked lemonade with fresh black tea and features a 7 percent alcohol by volume (ABV).
- Fishers Island Pink Flamingo, with a 7 percent ABV, combines the original vodka and barrel-aged whiskey spiked lemonade with real cranberry.
- Fishers Island Fizz is an effervescent version of the original premium vodka and barrel-aged whiskey spiked lemonade recipe, featuring a 5 percent ABV.
- Fishers Island Frozen Spirit Pops, with a 7 percent ABV, delivers the taste and flavor of Fishers Island Lemonade in a frozen treat. The frozen spirit pops are made with premium vodka, barrel-aged whiskey, lemon, and honey for a premium experience.
"Our new releases have been a long time coming. We've been featuring and serving the Spiked Tea, Pink Flamingo and Fishers Fizz as mixed drink recipes at our events for years,” Shillo said. “The overwhelming love for each made them the perfect choices when it came to deciding how to grow our brand from a single craft cocktail in a can to a family of delicious, full-flavor, high-quality spiked lemonade craft cocktails in a can.
“We then went a step further to innovate outside the can with our fun frozen spirit pop, which we cannot wait for everyone to taste,” the founder continued. “We are absolutely thrilled to share our Fishers Island Lemonade family portfolio with our loyal fanbase and new customers across all of our markets.”
In conjunction with the release of new products, Fishers Island Lemonade also launching its first brand marketing campaign: Find Your Island. The campaign features a mix of digital marketing, social media, and out-of-home advertising with a call-to-action inspiring consumers to enjoy Fishers Island Lemonade in their "happy place" whether that be spending time at the beach, by the pool, on a boat, playing golf, or relaxing at a backyard barbecue with good friends and family.
Available in Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island, the canned cocktails are lined priced with a suggested retail price (SRP) of $15.99 for a four-pack. Meanwhile the frozen pops are available in a 10-pack for a SRP of $27.99.