Articles by Staff Beverage Industry

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.

Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes. 

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options. 

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 

The Coca-Cola Co., Atlanta, is expanding retail availability of Mr. Pibb and Mr. Pibb Zero Sugar as well as introducing two new regional flavors: Punchin’ Peach and Thrillin’ Vanilla.

To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.