Articles by Staff Beverage Industry

This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

To honor its American legacy, Mountain Dew is introducing American Dew, a limited-edition wrapped can and bottle available nationwide throughout the summer.

In addition to the patriotic packaging, Blake’s is celebrating with a nationwide sweepstakes aiming to fuel summer adventures. 

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack. 

PLEZi Hydration sets a new standard for sports hydration by real fruit juice flavor and elite performance benefits, the brand says.

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.