Articles by Staff Beverage Industry

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. 

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says. 

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Enovation Brands Inc. unveiled a comprehensive brand restyling for Gemma di Luna featuring a refreshed logo and redesigned package, alongside a 187-ml three-pack of Gemma di Luna Prosecco DOC.

Compoveda Tequila introduced a new collection of personalized holiday offerings designed to create memorable gifting moments for discerning spirits enthusiasts

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category. 

Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. 

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.