Founded by Grace and Ken Evenstad in 1989, Domaine Serene was built on a commitment to producing world-class Pinot Noir and Chardonnay while preserving the land that makes those wines possible. As an estate producer, the winery manages every stage of production, from vineyard to bottle, making sustainability and environmental stewardship central to its long-term vision. 

“The land is where everything begins for us,” said Chris Ramsey, director of wine operations and development at Domaine Serene, in a statement. “Protecting it means continually looking for ways to improve every part of our process, including the way we package and deliver our wines.”

For more than 35 years, the Cépage bottle has been a defining element of Domaine Serene’s brand identity. Its distinctive silhouette and premium presentation have become closely associated with the winery’s pursuit of excellence, making any redesign a significant challenge, the company notes. The goal was not simply to create a lighter bottle, but to develop a solution that maintained the character and craftsmanship consumers recognize while reducing its environmental footprint.

 Working closely with Saverglass, Domaine Serene developed a lightweight solution designed around three key objectives: preserving the bottle’s iconic silhouette, maintaining structural performance throughout operations, and ensuring the highest standards of quality and safety.

“The shape of the bottle has been the same for 35 years,” said Michael Fay, vice president of winemaking and viticulture at Evenstad Estates, in a statement. “It represents our history and our brand. We needed a partner who understood that reducing weight could not come at the expense of what makes the bottle special.”

Through a collaborative design and engineering process, Saverglass refined the Cépage bottle to achieve meaningful weight reduction while preserving its premium aesthetic and functionality.

The new Cépage Eco bottle is expected to reduce Domaine Serene’s carbon footprint associated with glass production and transportation. The weight reduction translates to approximately 15 metric tons of avoided carbon emissions annually and nearly 250,000 pounds less glass transported each year.

The bottle will be used across Domaine Serene’s estate wines in both Oregon and Burgundy, creating a unified global package for the brand for the first time.

“The depth of relationship and the depth of partnership we have with Saverglass allowed us to tackle that challenge and come out with an outcome that made Grace ecstatic,” said Rusty Field, CEO and president at Evenstad Estates.

For Saverglass, the project reflects the company’s focus on helping premium wine and spirits brands achieve sustainability goals through packaging innovation.

“Sustainability requires balancing environmental progress with the quality, performance, and identity our customers have built their brands on,” said Matt Wilson, senior vice president for Americas at Saverglass. “This project demonstrates what is possible when technical expertise and shared vision come together.” 

The Cépage Eco bottle represents more than a packaging redesign. It reflects Domaine Serene’s belief that responsible innovation is essential to preserving the vineyards, ecosystems, and traditions that allow exceptional wines to be produced for generations, the company notes.

“Making a lighter bottle and reducing our carbon footprint fits perfectly into what we wanted to accomplish,” said Liz Lease-McCaffrey, chief revenue and marketing officer at Domaine Serene. “If we want to make iconic Pinot Noir and Chardonnay for generations, we have to take care of our land and think about the environment.”