Articles by Staff Beverage Industry

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

Spindrift Beverage Co., Newton, Mass., announced the launch of Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit. 

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.

Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes. 

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options. 

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor.