Articles by Staff Beverage Industry

Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says. 

The House of Rémy Martin announces a partnership with renowned Chinese artist Xue Song to ring in the Lunar New Year. Drawing on the Year of the Horse, Song reimagines Rémy Martin's iconic Centaur for a limited-edition XO gift set.

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

The brand says that identity continues to be grounded in bold flavors, playful yet meticulously crafted design, and a commitment to building experiences that invite exploration, conversation and community.

Mooala announced the rollout of refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations.

Hibred Beverages announced the release of its limited-edition stackable 3 Tres Tequila bottles, containing 375-ml Blanco, 375-ml Reposado and 375-ml Anejo bottles in a custom wood box. 

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026. 

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.