Articles by Staff Beverage Industry

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.

Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York.

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 

Western Son’s portfolio consists of a wide selection of vodkas and a gin.

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee.