Articles by Staff Beverage Industry

Dogfish Head Cocktails is making it so summer fun can continue. In celebration of its new ready-to-drink Peach Mango Rum Punch cocktail, available exclusively within its Tropical Cocktail Mix Pack, Dogfish Head will pay one consumer to extend their summertime state-of-mind. 

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

Celebrating the James B. Beam Distilling Co.’s 230th anniversary, Jim Beam released a limited-time offer package: the Beam Pin Bottle.

Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

Ahead of this Halloween season, Fanta, Universal Pictures and Blumhouse are delivering chills and thrills with a global partnership which sees five horror icons come together for the first time in the ultimate Halloween lineup.

NHL defenseman Tyson Barrie announced his retirement from professional hockey after 14 seasons. Now, Barrie has launched Chilly Ones Beer, a premium beverage brand built around the spirit of community and good times, it says.

Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.

Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana to launch Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks.