“People are paying closer attention to what they consume. They want quality not just in the taste, but in the ingredients,” said Young, founder of G&Tea, in a statement. “We wanted to create something transparent and thoughtfully made, using clean ingredients that each contribute something meaningful to the finished drink.”

Young’s inspiration for G&Tea began with his childhood near South Africa’s Cederberg region — the only place in the world where rooibos naturally grows. That connection to rooibos stayed with him through moves to London and eventually Chicago, where G&Tea was born, shaped by his hands-on approach to craft, from roasting coffee and crafting hot sauce to building bicycles and distilling gin, the company notes.

G&Tea translates that philosophy into a modern ready-to-drink cocktail, it says. Its South African rooibos provides a smooth, earthy character naturally caffeine-free and without the tannin bitterness associated with some traditional teas. London Dry gin contributes botanical and citrus notes, while honey adds a rounded sweetness without the use of refined sugar or artificial sweeteners, it adds.

G&Tea is launching with the two following varieties:

•    Original combines citrus-forward London Dry gin with smooth South African rooibos and clover honey for a crisp, lightly sparkling finish.

•    Passion Fruit builds on the Original by introducing a bright, tropical passion fruit flavor.

Both varieties are caffeine-free, contain a 7% ABV and are packaged in 12-ounce cans.

www.enjoygntea.com