Each commemorative can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen’s signature printed on the can and Bills Mafia’s iconic “BILLIEVE” rallying cry.

“Pepsi has been part of Bills gamedays for as long as I can remember, and Bills Mafia has always had Pepsi as part of the tailgate,” said Josh Allen in a statement. “It’s cool to see Pepsi helping fans celebrate such a big moment for Buffalo and our team.”

From Buffalo wings and beef on weck to burgers and more, food has always been at the heart of the Bills gameday traditions. And for nearly three decades, Pepsi has helped make those moments even better with its iconic and distinctive cola, the company says. Today, Pepsi is the Official Soft Drink of the Buffalo Bills and a Founding Partner of Highmark Stadium, continuing to play a role in the tailgates, traditions and gameday moments that bring Bills Mafia together, it adds.

“Bills Mafia has built one of the most iconic gameday cultures in sports, and Pepsi is proud to have been part of it for decades,” said Gustavo Reyna, vice president of marketing at Pepsi, in a statement. “As fans gather for the first regular-season home opener at the new Highmark Stadium this week, we're excited to celebrate alongside them and help kick off a new era of Buffalo football with the great taste of Pepsi.”

Jason Hartlund, Chief Commercial Officer of the Buffalo Bills, added: “Our partnership with Pepsi has been an important part of the Buffalo Bills organization for decades. The season-opening pregame celebration and limited-edition commemorative cans are great examples of Pepsi’s creativity and continued investment in our longstanding partnership. As we enter this new era of Bills football, we're excited to celebrate alongside a partner that shares our commitment to the community and the incredible spirit of Bills Mafia.”