Articles by Staff Beverage Industry

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”

Planet Oat has teamed up with the series “Emily in Paris” for a limited-edition coffee creamer: Planet Oat White Chocolate Raspberry Oatmilk Creamer.

The Jack Daniel Distillery is celebrating this holiday season bigger than ever with the permanent introduction of its iconic Jack Daniel’s Old No. 7 Tennessee Whiskey in a 3-liter bottle.

These new flavors will be available in January at major retailers while supplies last.

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia. 

For the first time, Glenfiddich introduced a trial-size edition of its 14 Year Old Bourbon Barrel Reserve. Additionally, The Balvenie will offer a limited-edition 200-ml bottle of its 14 Year Old Caribbean Cask.

The Coca-Cola Co., Atlanta, announced that its board of directors has elected Executive Vice President (EVP) and Chief Operating Officer (COO) Henrique Braun as CEO, effective March 31, 2026.

Unwell Energy is launching in four flavors: Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut.

Once Upon a Coconut (OUAC), the premium coconut water brand, announced a strategic partnership with L.A. Libations (LAL), the leading beverage incubator and accelerator for national growth to expand retail presence.