Articles by Staff Beverage Industry

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

As part of the ongoing celebration of a 500-year legacy, Disaronno has unveiled a Limited-Edition 500th Anniversary Collection. The five unique designs capture the essence of five centuries of Dolcevita, Passione, Bellezza, Stile and Eleganza.

Blue Run Spirits announced the release of its limited-edition commemorative bottle honoring the 40th anniversary of the Chicago Bears’ 1985 legendary 18-1 season and championship victory.

Republic National Distributing Company (RNDC) announced with deep sadness the passing of Bob Hendrickson, interim CEO and president, on Oct. 17.

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.