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The Spare Food Co. introduced its newest product: Spare Tonic, created with upcycled whey. The new Spare Tonic is an effervescent, fermented beverage that has been upcycled with 85-90% whey that would have otherwise been discarded in the production of strained (Greek) yogurt, the company says.
Whether it’s animal or plant based, protein usage in food and beverage products continues to climb. Research show that consumers increasingly are turning to plant-based proteins in the name of health.
Demand for protein-enriched beverages are on the rise. Although whey proteins have dominated the market, plant-based applications of protein are gaining popularity.
Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says.
In the past, consumers generally designated protein for bodybuilders and athletes. Today, it’s seen as an essential part of the average person’s daily diet.
As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.
Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.