Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.
All four options provide the Optimum Nutrition standard of quality and taste, and are available in Fruity Cereal, Cinnamon Roll, Tropical Sunrise and Citrus Spritz flavors, the company says.
“For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers’ pre-and post-workout regimen,” said Jonathan Cannizzo, brand director at Optimum Nutrition, in a statement. “We continue to deliver on quality — without compromising taste — giving our customers innovative taste-forward flavor offerings.”
The new Gold Standard 100% Whey Fruity Cereal and Cinnamon Roll flavors provide 24 grams of high-quality protein — offering consumers a way to reach their daily protein goals and fuel their post-workout or support muscle recovery, the company says. Meanwhile, the AMIN.O. ENERGY Tropical Sunrise and Citrus flavors provide 100 mg of caffeine from natural sources and 5 grams of amino acids and electrolytes for hydration, it notes.
The new flavors currently are available at select stores, and starting in early December, consumers can purchase all four flavors online by visiting the company’s website. AMIN.O. ENERGY Tropical Sunrise and Citrus Spritz are offered in an 8.5-ounce, 30-serving tub for $29.99 with Gold Standard 100% Whey Protein Powder Cinnamon Roll and Fruity Cereal offered in a 2-pound, 30-serving tub retailing at $49.99.