Miami Bay Beverage LLC introduced trimino Protein Infused Water in select markets. 

Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.

Invigorade is a non-GMO Project verified sports drink that boosts endurance performance with a tri-carbohydrate blend, electrolytes and amino acid β-alanine, the company says. 

Menara Persada Abadi Inc. offers its Blessing Birdnest ready-to-drink birdnest beverages nationwide. 

When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.

Focus Now Solutions LLC released Focus+, a 2-ounce shot designed to improve focus, memory and mental sharpness, the company says. 

TruBrain’s founder, Chris Thompson, teamed up with UCLA cognitive neuroscientist Dr. Andrew Hill to create a beverage that could help improve productivity and focus.

New York-based Kyowa Hakko USA Inc., a wholly owned subsidiary of Kyowa Hakko Bio Co. Ltd., completed generally recognized as safe (GRAS) self-affirmation for its L-Citrulline amino acid.

Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.