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MarketingJuice & Juice Drinks

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

NOCCO, a no carb, branched-chain amino acids (BCAA) beverage company, signed Cassandra “Cass” Martin as a brand ambassador.
February 19, 2020

NOCCO, a no carb, branched-chain amino acids (BCAA) beverage company, signed Cassandra “Cass” Martin as a brand ambassador, joining 50 other strong NOCCO Ambassadors, the company says. A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique, and has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity. “Cass Martin is a motivated athlete who inspires people across the U.S. to reach their fitness and nutrition goals,” said NOCCO USA Chief Executive Officer Ben Jones in a statement. “She embodies our fundamental values of strength and dedication, and we are excited to welcome Cass to the NOCCO family.” Available in four flavors — Caribbean, Peach, Tropical and Apple — NOCCO blends green tea extract, vitamins and different levels of BCAAs, and is available with or without caffeine at gyms, fitness centers, convenience stores and on Amazon.com.

KEYWORDS: amino acids beverage marketing campaign beverage partnerships sports marketing

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