Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. “To perform at your best, every detail matters and something as fundamental as hydration can dramatically affect your performance,” Murray said in a statement. “Importantly, HALO's products are free of artificial sugars, unlike many of the competing brands. I'm looking forward to working with them on the development of other products.” Established in 2019, HALO has built a robust direct-to-consumer business with an ever-expanding online community as well as a targeted presence across its launch cities of New York and Los Angeles. Speaking of the partnership, Chief Executive Officer and Co-founder Anshuman Vohra said: “As an avid tennis player myself, it is a huge honor to welcome Andy to the team. HALO is blessed to have a roster of celebs and astute global investors on board, and Andy's incredible successes and commitment to HALO's mission are sure to complement that. I look forward to his involvement in catapulting HALO's growth.”