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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Austin Eastciders

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products
Jessica Jacobsen 200px
Jessica Jacobsen
March 21, 2022
No Comments
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
Read More
Jessica Jacobsen
Beverage Beat

Research shows consumers concerned about clear, understandable labels

Building trust achievable through clear nutrition labels, Attest survey finds
Jessica Jacobsen 200px
Jessica Jacobsen
March 18, 2022
No Comments
Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.
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canned cocktail
Up Close With

SouthNorte taps into the flavors of Mexico for craft beers

Craft brewer moves into ready-to-drink cocktail market
Jessica Jacobsen 200px
Jessica Jacobsen
March 2, 2022
No Comments
SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.
Read More
Brew Dr. Kombucha

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers
Jessica Jacobsen 200px
Jessica Jacobsen
February 25, 2022
One Comment
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
Read More
Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jessica Jacobsen 200px
Jessica Jacobsen
February 24, 2022
2 Comments
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
Read More
Imported beer

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment
Jessica Jacobsen 200px
Jessica Jacobsen
February 16, 2022
One Comment
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
Read More
flavored malt beverages

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers
Jessica Jacobsen 200px
Jessica Jacobsen
February 16, 2022
One Comment
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
Read More
Domestic beer

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments
Jessica Jacobsen 200px
Jessica Jacobsen
February 16, 2022
No Comments
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Read More
Jessica Jacobsen
Beverage Beat

Diversity, inclusion efforts expand to support women in beverage

Brewers Association, Females in Food Community make strides to advance DEI
Jessica Jacobsen 200px
Jessica Jacobsen
February 16, 2022
No Comments
Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.
Read More
Beverage supply chains
Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025
Jessica Jacobsen 200px
Jessica Jacobsen
February 1, 2022
No Comments
Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.
Read More
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