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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

GHOST Hydration
Category Focus

Sports drink mixes appeal to convenience, functional consumer trends

Data shows 55% of consumers use water enhancers
Jessica Jacobsen 200px
Jessica Jacobsen
August 18, 2022
No Comments

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.


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Inflation and product availability
Beverage Beat

Inflation prompts consumers to shift shopping patterns

Discounts, social media help brands engage with consumers
Jessica Jacobsen 200px
Jessica Jacobsen
August 17, 2022
No Comments

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.


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plant-based milk tea
Beverage R&D

IFT FIRST delivers solutions for today’s beverage-makers

Tradeshow addresses functional needs, sugar reduction trends
Jessica Jacobsen 200px
Jessica Jacobsen
August 15, 2022
One Comment

The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.


Read More
C4 Energy
Cover Feature

Nutrabolt delivers ‘better-for-you’ performance for today’s consumers

Differentiation helps C4 support pre-workout, cognitive need states
Jessica Jacobsen 200px
Jessica Jacobsen
August 5, 2022
No Comments

The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.


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Rowdy Energy Power Burn
Category Focus

Energy drinks performance continues to shine

Better-for-you offerings offer growth opportunities for energy market
Jessica Jacobsen 200px
Jessica Jacobsen
Chloe Alverson
Chloe Alverson
August 4, 2022
13 Comments

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.


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Cantina Puiatti Packaging
Packaging Materials

Premiumization, sustainability influencing labeling materials for beverages

Special effects enhance experience, engagement with consumers
Jessica Jacobsen 200px
Jessica Jacobsen
July 27, 2022
No Comments

SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.


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SVEDKA Tropics Tea Spritz
Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers
Jessica Jacobsen 200px
Jessica Jacobsen
July 25, 2022
5 Comments

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.


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Dematic AGV High Res Horizontal
Warehouse

Automated guided vehicles help warehouses address labor shortage

AGVs support safety efforts within distribution centers
Jessica Jacobsen 200px
Jessica Jacobsen
July 21, 2022
No Comments

The labor shortage impacting the warehouse and transportation sector is resulting in operations managers turning more to automation solutions like automated guided vehicles.


Read More
healthy beverages
Beverage Beat

Innova details strategies for development of healthy beverages

Holistic approach to health gaining traction with consumers
Jessica Jacobsen 200px
Jessica Jacobsen
July 19, 2022
12 Comments

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.


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Riboli Family Wines

2022 State of the Beverage Industry | Premium, health and wellness lifting wine, spirits categories

Low alcohol wines, tequila resonating with consumers
Jessica Jacobsen 200px
Jessica Jacobsen
July 6, 2022
One Comment

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.


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