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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Jelly Roll Zevia

Modern sodas see sales proliferate

Circana data shows 83% increase from 2023 to 2024
jessica Jacobsen
Jessica Jacobsen
June 16, 2025

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.


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Celia Maestri Headshot

Casa Maestri Distillery’s commitment to high quality fuels excellence

Owning agave fields helps distiller mitigate supply chain risks
jessica Jacobsen
Jessica Jacobsen
June 9, 2025

Casa Maestri Distillery’s care and dedication to its agave fields is how the distiller developed its reputation as a premium-quality and competitive tequila brand.


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we love LA apread the word and join us poster

Brewers come together through WE LOVE LA for wildfire recovery

Firestone Walker releases West Coast Pilsner as part of initiative
jessica Jacobsen
Jessica Jacobsen
May 21, 2025

In the aftermath of the Greater Los Angeles Wildfires, many stepped up their philanthropic efforts to raise funds to help the communities affected, including those in the craft beer community.


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peach juice

Flavor, functional benefits offer opportunities for tea innovations

Category looks to rebound as volume declines impact segments
jessica Jacobsen
Jessica Jacobsen
May 19, 2025

Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.


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woman shopping at grocery store

‘Boosted’ beverages go beyond hydration

Report shows beverages seen as vital delivery for health and wellness need
jessica Jacobsen
Jessica Jacobsen
May 16, 2025

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.


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liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


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man picking marijuana

What’s to come next for hemp-derived beverages?

WSWA calls for regulation, not prohibition for hemp
jessica Jacobsen
Jessica Jacobsen
May 6, 2025

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.


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greg and mari

Bloom Nutrition aims to help consumers become their best selves

Bloom Sparkling Energy, Bloom Pop extensions further company’s wellness goals
jessica Jacobsen
Jessica Jacobsen
April 24, 2025

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.


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halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Weight management and GLP-1 among trends motivating consumers’ digestive health interests
jessica Jacobsen
Jessica Jacobsen
April 22, 2025

To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.


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the last of us coffee

Targeted health benefits valued by consumers, report shows

Westrock Coffee’s report highlights functional ingredients in demand for coffee, tea
jessica Jacobsen
Jessica Jacobsen
April 17, 2025

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.


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