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The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.
Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.
Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.