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In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.
The beverage industry’s leading companies are furthering the sustainable packaging movement through the use of rPET plastic bottles as well as investments in recycling infrastructure.
Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.
Although consumers were indicating high stress levels before, the emergence of the pandemic has exacerbated the issue, prompting beverage-makers to turn to a collection of ingredients to help reduce stress hormones.
The increased demand for aluminum cans, coupled with diverse portfolios, is prompting original equipment manufacturers to develop can filling and seaming systems that support this fast changeover environment.
Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.