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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Athletic Brewing

2025 Beer Report: Non-alcohol beer aligns with consumers’ wants, needs

Higher quality offerings keeps beer segment fresh
jessica Jacobsen
Jessica Jacobsen
March 5, 2025

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.


Read More
Beer Hug

2025 Beer Report: Craft beer sees divided results among players

Resiliency helps segment navigate shifting consumer preferences
jessica Jacobsen
Jessica Jacobsen
March 4, 2025

Craft beer declines continue as consumer preferences and bifurcated performance impact beer segment.


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Quirk 25 Tea Mix Pack

2025 Beer Report: Flavored malt beverages continue their steady rise

Variety, flavor keep consumers’ interest in malt-based ready-to-drink alcohol
jessica Jacobsen
Jessica Jacobsen
March 3, 2025

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.


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beer highlighted at a bar party

2025 Beer Report: Will import beer remain unstoppable?

Mexican beers lift segment, but tariffs’ impact looms
jessica Jacobsen
Jessica Jacobsen
February 28, 2025

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.


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mapleBaconCider.jpg

2025 Beer Report: Hard cider leans into flavor to lift category

Distribution, competition challenge hard cider growth
jessica Jacobsen
Jessica Jacobsen
February 27, 2025

Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.


Read More

Consumers increasingly shopping online, in-store

Digital enhancements vital for growth for retailers, manufacturers, research shows
jessica Jacobsen
Jessica Jacobsen
February 11, 2025

FMI and NielsenIQ released their new report, “Digital Engagement Transforms Grocery Shopping,” which found that more than 90% of shoppers participate in both online and in-store shopping.


Read More
group of young people drinking at a restaurant

CPG brands, retailers adapting to Generation Z, Alpha needs

Technology entices Gen Z, while Gen Alpha sees direct spending impact grow
jessica Jacobsen
Jessica Jacobsen
February 7, 2025

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?



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Red color solutions

Suppliers support those in need of Red No. 3 alternative

FDA issues deadline of Jan. 15, 2027, for food manufacturers to reformulate products
jessica Jacobsen
Jessica Jacobsen
February 5, 2025

Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.


Read More
90+ Cellars wine

Changes in consumption habits prompt shifts in wine category

Generation Z, non-alcohol growth impact on wine market increases
jessica Jacobsen
Jessica Jacobsen
January 27, 2025

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.


Read More
Warehouse Teams

Worker retention needs highlight importance of career growth

Communication, positive work environment vital for warehouse, distribution employee retention
jessica Jacobsen
Jessica Jacobsen
January 23, 2025

The complex employment environment has left warehouse and distribution managers challenged to retain quality workers. Although competitive compensation and comprehensive benefits packages are important, experts note they are not enough on their own.


Read More
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