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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Man shopping in beverage isle
Beverage Beat

Circana releases 2023 New Product Pacesetters

Functionality fuels New Product Pacesetters , particularly beverages
jessica Jacobsen
Jessica Jacobsen
June 20, 2024

This year marked the 29th iteration of the New Product Pacesetters report from Circana. The 2023 New Product Pacesetters garnered a $6.1 billion in combined year-one sales across food, beverage and nonfood products, which was slightly less than the $7 billion achieved by 2022 Pacesetter sales.


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pressed Detox-Immunity Tonics
Category Focus

Health awareness drive consumers’ interest in detox, recovery drinks

Rise of GLP-1 weight management drugs could impact detox beverage market
jessica Jacobsen
Jessica Jacobsen
June 18, 2024

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.


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Beer 4th of July.jpg

As July 4 approaches, beer manufacturers prep for holiday sales

Predictive pricing offers brand owners insights into consumer spending habits
jessica Jacobsen
Jessica Jacobsen
June 13, 2024

As we quickly approach another Fourth of July holiday, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars. In a Q&A with Beverage Industry, Kristine Joji at Insite AI offers some insights with how brand owners can position themselves to stay competitive in today’s beverage alcohol market.


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Evangeline Pergantis

JUST ICE TEA’s performance highlights need for authentically brewed tea

Ready-to-drink tea brand adds aluminum can format to lineup
jessica Jacobsen
Jessica Jacobsen
June 7, 2024

Recognizing the shifts of consumers’ food and beverage choices, Seth Goldman, Chef Spike Mendelsohn founded Eat the Change, a planet-friendly snack company in 2020 that ventured into the bottled tea business, along with Barry Nalebuff, in 2022 with the release of JUST ICE Tea.


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Waterloo Sparkling Waters

Health and wellness goals lift fruit flavors in beverages

Innovations taking cues from global flavor trends
jessica Jacobsen
Jessica Jacobsen
May 30, 2024

As beverage-makers look to align taste profiles with the growing demands on health-and-wellness products, suppliers are crafting solutions that support those goals.


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Yale Vision FM2 module checklist

Telematics aid beverage operations inside and out

Future for telematics will see predictive insights take greater focus
jessica Jacobsen
Jessica Jacobsen
May 22, 2024

In beverage operations, drivers and equipment operators are striving to deliver product as efficiently and safely as possible, and are turning to solutions like telematics to realize those goals.


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Players lined up on the football field
Beverage Beat

NIL offers new opportunities for athletes, beverage brands

Authentic partnerships vital for successful campaigns
jessica Jacobsen
Jessica Jacobsen
May 15, 2024

A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.


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Cointreau.jpg

Consumers look to celebrate Cinco de Mayo with Margaritas

Rémy Cointreau America’s Nicolas Beckers details Cointreau’s latest program
jessica Jacobsen
Jessica Jacobsen
April 30, 2024

In the United States, Cinco de Mayo celebrations are an early start to summer festivities. With Margaritas being such an iconic part of Cinco de Mayo celebrations, Cointreau announced it is shaking up Cinco de Mayo with a new twist on credit.


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walkie pallet jack

Carts, hand trucks design equipment to balance SKU influx

Ergonomics, varied environment keep OEMs innovating
jessica Jacobsen
Jessica Jacobsen
April 29, 2024

For beverage distributors, handling the influx of SKUs has prompted carts and hand truck manufacturers to take a proactive approach so that delivery personnel can tackle the growing challenge.


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Dematic conveyor

Conveyor advancements keep automated processes in lockstep

Artificial intelligence could be future of conveyors market
jessica Jacobsen
Jessica Jacobsen
April 26, 2024

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.


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