Consumers’ desire for healthy hydration recently helped bottled water ascend to the No. 1 beverage sold in the United States on a volume basis; however, healthy hydration also has given rise to plant-based waters, which offer nutritional benefits beyond hydration.
In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.
When conversing with a friend recently, I realized how much I “consume” information. I follow various local, state and national news outlets. The stack of books that I plan to read this summer includes more non-fiction than fiction. My “to watch” list is filled more with documentaries than scripted TV. However, I won’t pretend that reality shows aren’t on in the background while I am doing chores or cooking meals.
As consumers continue to seek out variety within their beverage options, the probability of SKU proliferation seems to be a certainty for years to come. As brand owners hope to stand out from the crowd, inks and coatings are helping manufacturers draw in consumers.
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.
Once a niche trend, health and wellness has gone mainstream as many market research firms have highlighted in reports. As better-for-you options abound throughout the consumer packaged goods market, beverage formulators are turning to stabilizing ingredient sources to maintain product efficacy.
With operations and affiliates that span 16 North American markets, Breakthru Beverage Group knows the importance of supplying its customers, and ultimately consumers, with a balanced portfolio of wine, spirits and beer brands.
As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.
It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.
Beverage Industry’s July issue features the 2019 State of the Beverage Industry series where you can read all about the performance of your favorite beverage category. This month’s cover story highlights GT’s Living Foods and how the No. 1 kombucha brand in the U.S. – GT’s Kombucha came to be. Also featured is the latest products, packaging and technological advances in the beverage industry.
Check back throughout the month for additional content.