Articles by Jessica Jacobsen

>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.

The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.

As beverage warehouses contend with a diverse SKU makeup, operations are turning to storage that can support these demands, including through automation.

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.