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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Brew Dr. Kombucha

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers
Jess 200
Jessica Jacobsen
February 25, 2022
One Comment
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
Read More
Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jess 200
Jessica Jacobsen
February 24, 2022
No Comments
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
Read More
Imported beer

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment
Jess 200
Jessica Jacobsen
February 16, 2022
No Comments
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
Read More
flavored malt beverages

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers
Jess 200
Jessica Jacobsen
February 16, 2022
No Comments
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
Read More
Domestic beer

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments
Jess 200
Jessica Jacobsen
February 16, 2022
No Comments
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Read More
Jessica Jacobsen
Beverage Beat

Diversity, inclusion efforts expand to support women in beverage

Brewers Association, Females in Food Community make strides to advance DEI
Jess 200
Jessica Jacobsen
February 16, 2022
No Comments
Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.
Read More
Beverage supply chains
Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025
Jess 200
Jessica Jacobsen
February 1, 2022
No Comments
Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.
Read More
Shamrock Farms
Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market
Jess 200
Jessica Jacobsen
January 24, 2022
One Comment
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
Read More
Exotic Fruits
Ingredient Spotlight

Consumers seeking out exotic, domestic in the name of health

Application impacts how beverage-makers utilize tropical, domestic fruit profiles
Jess 200
Jessica Jacobsen
January 21, 2022
No Comments
As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.
Read More
Jessica Jacobsen
Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth
Jess 200
Jessica Jacobsen
January 14, 2022
No Comments
Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.
Read More
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