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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Indulging in choices

jessica Jacobsen
Jessica Jacobsen
July 18, 2012

 With beverage-makers constantly innovating their product lines to offer consumers healthier options, consumers are at no loss for choices.  


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A growing base for vanilla

Traditional flavor sees increased usage on- and off-premise
jessica Jacobsen
Jessica Jacobsen
July 17, 2012

Beverage manufacturers have more options to choose from these days when developing flavor profiles for new products, but many are sticking to an ingredient with a long-established history — vanilla. 


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Honest Tea scales new opportunities

Honest Tea realizes growth since joining the Coca-Cola family
jessica Jacobsen
Jessica Jacobsen
July 16, 2012

 The innovative, entrepreneurial spirit that helped Honest Tea, Bethesda, Md., establish its roots in 1998 can still be found within the company 14 years later.  


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Drink mixes capitalize on trends

Manufacturers explore energy varieties, flavors
jessica Jacobsen
Jessica Jacobsen
July 16, 2012

Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace. 


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Weight loss claims take on new shape

Ingredients bring functionality to more categories
jessica Jacobsen
Jessica Jacobsen
July 13, 2012

Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States. 


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Coffee sets the ‘pace’

jessica Jacobsen
Jessica Jacobsen
June 28, 2012

 Americans love their cups of coffee.  


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Seasonal spirit

jessica Jacobsen
Jessica Jacobsen
June 13, 2012

 After a fun Memorial Day weekend filled with good company, food and beverages, it feels like summer has officially begun.  


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Supermarkets looking for competitive balance

Beverages could be key to channel’s future, experts say
jessica Jacobsen
Jessica Jacobsen
June 13, 2012

 With non-traditional grocery channels ramping up their food and beverage selections, traditional formats such as supermarkets are turning their attention to price gaps and promotions to help level the playing field, analysts report.  


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Sweeteners help companies cut back

Natural, artificial and blended solutions reduce calories, costs
jessica Jacobsen
Jessica Jacobsen
June 11, 2012

Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences. 


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Zevia extends its appeal

Stevia-sweetened CSD expands its consumer base
jessica Jacobsen
Jessica Jacobsen
June 11, 2012

Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs). 


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