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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Warehouses automate with AGVs

AGVs offer flexibility and cost savings
jessica Jacobsen
Jessica Jacobsen
August 15, 2011

As beverage companies look at ways to automate warehouse facilities, equipment manufacturers say that more beverage-makers are looking to automated guided vehicles (AGVs). The Automatic Guided Vehicle Systems Industry Group of the Material Handling Industry of America (MHIA) stated in its fall 2010 quarterly report titled “New Paths for Guided Vehicles” that automation today is more flexible and more accommodating to changing operational requirements.


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Drinks and shots see energized sales

Energy category continues to appeal to a variety of consumers
jessica Jacobsen
Jessica Jacobsen
August 11, 2011

Although energy drinks were not immune from the effects of the economy, the category has shown its ability to grow in sales. Energy drink sales increased 14 percent to more than $5.9 billion in sales for the 52 weeks ending June 12 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Walmart, according to SymphonyIRI Group, Chicago. The energy shots category also posted strong numbers with a 31.6 percent increase generating $1 billion in sales during the same time period.


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Staying hydrated

jessica Jacobsen
Jessica Jacobsen
August 9, 2011

When visiting the nation’s capitol last month, in addition to enjoying the museums, monuments and memorials, I couldn’t help but take notice of the popular beverage of choice on those hot July days — bottled water. Vendors carried around coolers and walked up and down the streets selling water, and tourists flocked to them.


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Omega-3 carving its niche

Fatty acids’ future lies in nutritional beverages
jessica Jacobsen
Jessica Jacobsen
July 18, 2011

The American Heart Association recommends consuming omega-3 fatty acids to benefit the hearts of healthy people as well as those at risk or who have cardiovascular disease. Although the association recommends eating two servings of fish a week for fatty acids, ingredient companies offer a lineup of products that help beverage-makers continue to offer another avenue for consuming polyunsaturated fats.


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CPG’s digital expansion

jessica Jacobsen
Jessica Jacobsen
July 14, 2011

Whenever holidays or birthdays roll around, time sometimes gets the best of me. To save myself the hassle, I find myself turning to the Internet for a quick shopping trip. Before, I only used to shop online for things I couldn’t find in stores, but now it is becoming more the norm for my regular shopping — and I’m not the only one. The Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report “Thriving in a Connected World” indicates that digital transformation is empowering consumers while allowing consumer packaged goods (CPG) companies to manage their enterprises effectively and efficiently to drive growth.


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Brands getting in the mix

Flavors and function next step for drink mixes
jessica Jacobsen
Jessica Jacobsen
July 12, 2011

Established brands continue to lead the drink mix category, although some varieties did experience contraction in the last year. The overall drink mix category grew 1.6 percent for more than $609.7 million in sales for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago. Fruit drink mixes made up a majority of the category with $590 million in sales, which represents a 1.6 percent growth.


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Foodservice channel making strides

Fast-casual restaurants a bright spot for industry
jessica Jacobsen
Jessica Jacobsen
July 11, 2011

As restaurant operators continue to recover from the effects of the recession, fast-casual restaurants have received positive marks from analysts. According to Chicago-based Technomic Inc.’s 2011 Top Fast-Casual Chain Restaurant Report, the foodservice segment outpaced the rest of the restaurant industry in 2010, with the top 100 chains growing 6 percent to nearly $18.9 billion. The total units grew 3.9 percent, which was slower than last year, but faster than other dining segments, according to the report.


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Coca-Cola's investment in the future

Venturing and Emerging Brands part of company’s evolution
jessica Jacobsen
Jessica Jacobsen
June 20, 2011

With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.


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Consumers enjoy their cup of tea

Premium, organic positioning heat up tea category
jessica Jacobsen
Jessica Jacobsen
June 20, 2011

Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category. 


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New ways to enjoy

jessica Jacobsen
Jessica Jacobsen
June 20, 2011

When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.


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