Articles by Jessica Jacobsen

Beverages have become more than just a source of refreshment. Consumers also are turning to beverages for functional benefits. Sports drinks as well as energy drinks and shots have become a source to provide a variety of functionalities.“There are quite a number of functional benefits that consumers are looking for with energy drinks and shots besides [an energy] boost,” says Garima Goel Lal, senior analyst at Mintel International, Chicago.

As beverage companies look at ways to automate warehouse facilities, equipment manufacturers say that more beverage-makers are looking to automated guided vehicles (AGVs). The Automatic Guided Vehicle Systems Industry Group of the Material Handling Industry of America (MHIA) stated in its fall 2010 quarterly report titled “New Paths for Guided Vehicles” that automation today is more flexible and more accommodating to changing operational requirements.

Although energy drinks were not immune from the effects of the economy, the category has shown its ability to grow in sales. Energy drink sales increased 14 percent to more than $5.9 billion in sales for the 52 weeks ending June 12 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Walmart, according to SymphonyIRI Group, Chicago. The energy shots category also posted strong numbers with a 31.6 percent increase generating $1 billion in sales during the same time period.