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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Up Close With: Belvedere Vodka

Belvedere Vodka finds inspiration from popular cocktails
jessica Jacobsen
Jessica Jacobsen
October 12, 2012

Premium gas prices might cause consumers to flinch, but when it comes to the spirits category, they’re not afraid of premium prices. 


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Whey protein capitalizes on health benefits

Consumer awareness helps ingredient find its niche
jessica Jacobsen
Jessica Jacobsen
October 8, 2012

With its associations to lean muscle mass and satiety claims, whey protein continues to be an ingredient of interest to beverage manufacturers. 


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Am I a true millennial consumer?

jessica Jacobsen
Jessica Jacobsen
September 17, 2012

 I never considered myself a typical consumer for my age group.  


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Coding technology addresses SKU proliferation, reliability

SKU proliferation, reliability influence coding technology
jessica Jacobsen
Jessica Jacobsen
September 17, 2012

Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.


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Blending brings more opportunities for tropical fruits

Manufacturers use blends to incorporate tropical fruits
jessica Jacobsen
Jessica Jacobsen
September 17, 2012

As consumers embark on exotic vacations to tropical regions of the world, they encounter a number of new foods and beverages. 


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Premium outlook for coffee

jessica Jacobsen
Jessica Jacobsen
September 12, 2012

Economic times might be helping to entice consumers to opt for in-home coffee consumption; however, consumers are finding ways to ensure that their cups of coffee at home are just as enjoyable. 


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Exploring the latest in food technology

IFT highlights recent ingredient trends
jessica Jacobsen
Jessica Jacobsen
August 15, 2012

 More than 18,000 attendees flocked to Las Vegas to attend the Institute of Food Technologists’ (IFT) 2012 Annual Meeting & Food Expo, June 26-28 at the Las Vegas Convention Center.  


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Kids’ nutrition at the forefront

jessica Jacobsen
Jessica Jacobsen
August 15, 2012

 According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it. 


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Wirtz Beverage Illinois upgrades for efficiency

Wholesaler brings Chicagoland facilities under one roof
jessica Jacobsen
Jessica Jacobsen
August 15, 2012

 Efficiency is an important part of any business model.  


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Toasting to a healthy heart

Toasting to a healthy heart
jessica Jacobsen
Jessica Jacobsen
August 10, 2012

 Heart disease continues to be a major health concern in the United States. According to the Center for Disease Control & Prevention (CDC), Atlanta, heart disease is the leading cause of death for both men and women.  


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